Description

Client:  FX, an American basic cable and satellite television channel based in Los Angeles, California, owned by 21st Century Fox.    

Goal:  Generate quick buzz and spark conversation around the launch of FX’s new, original crime series “Snowfall” that explores the birth of the crack cocaine epidemic and its far-reaching impact on American culture.

Execution:  Created an interactive content destination that combined noteworthy, historical editorial pieces from the Los Angeles Times archives with custom content designed to foster engagement between consumers and the content page’s unique elements. The campaign won first place for best execution of native advertising at INMA’s Global Media Awards and a 2017 Pearl Award for Best Interactive Content.