Description

Client:  Jewel-Osco, a supermarket chain with headquarters in Itasca, Illinois, a Chicago suburb. 

Goal:  Build greater awareness of the Jewel-Osco brand and strengthen its identity as a viable local grocer and essential part of the community to ultimately drive sales.

Execution:  Created a custom video series, supplemented with written articles and interactive quizzes, to position Jewel-Osco as a trusted food expert and local resource consumers can turn to for all their grocery/food questions/needs. This campaign won a 2016 Pearl Award.