Client:  Quinlan School of Business, which encompasses the undergraduate, graduate and executive-level business programs of Loyola University Chicago.

Goal:  Push diversity and expand digital presence while focusing on the graduate programs offered at Quinlan.

Execution:  Using data to develop a custom persona of the current and potential student body, we produced content that highlighted diversity and how MBA programs equip people for success and leadership. The content included custom infographics, one of them interactive, to expand Quinlan’s digital presence.