Description

Client:  Rush University Medical Center, one of Chicago’s finest academic medical institutions.

Goal:  Boost peer assessment scores, a measure of how a school is regarded by administrators and used as an indicator of excellence, from 4.0 to 4.2 (scores are out of 5) for Rush University’s nursing program. 

Execution:  Produced informational content, targeted to prospective nursing students, designed to convey Rush University’s strong academic presence in and knowledge of the medical field. This campaign won a 2017 Pearl Award. 

Rush’s nursing program jumped four spots from No. 11 to No. 7 in the U.S. News & World Report ranking, and earned the highest peer score of all schools. For the doctor of nurse practitioner programs specifically, the college moved from No. 5 to No. 4 and its peer score increased from 4.0 to 4.2. The school had never before received a score above 4.0.