Client:  NBC, an American English-language commercial broadcast television network that is a flagship property of NBCUniversal, a Comcast subsidiary. 

Goal:  Generate buzz around the launch of NBC’s “Law & Order True Crime: The Menendez Murders” miniseries.  The show explores the dark secrets and untold revelations about the family, the murder and the real-life trial that captured the country’s imagination for nearly a decade.

Execution: We created an interactive destination composed of custom content bolstered by LA Times’ archival stories related to the murders from the late ’80s and early ’90s.