NATIVE ADVERTISING

The Studio 1847 native advertising team draws on the vast media portfolio of tronc, Inc. to maximize your reach and get your stories into our online, award-winning iconic brands such as the Chicago Tribune, Los Angeles Times, The Baltimore Sun and the Orlando Sentinel.

Why run native advertising?

The typical brand will struggle to reach the audience we can with our national distribution network. And today more than ever your customers — and potential customers —want to know your story, hear why you care, and understand how your offerings or point of view is unique.

 

Client:  NBC, an American English-language commercial broadcast television network that is a flagship property of NBCUniversal, a Comcast subsidiary. 

Goal:  Generate buzz around the launch of NBC’s “Law & Order True Crime: The Menendez Murders” miniseries.  The show explores the dark secrets and untold revelations about the family, the murder and the real-life trial that captured the country’s imagination for nearly a decade.

Execution: We created an interactive destination composed of custom content bolstered by LA Times’ archival stories related to the murders from the late ’80s and early ’90s.